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THANHCONG SECURITIES COMPANY (TCSC) UNVEILS NEW BRAND IDENTITY AND FORMS STRATEGIC PARTNERSHIP WITH HITHINK TO BUILD AN AI-FIRST INVESTMENT ECOSYSTEM

July 23, 2026

THANHCONG SECURITIES COMPANY (TCSC) UNVEILS NEW BRAND IDENTITY AND FORMS STRATEGIC PARTNERSHIP WITH HITHINK TO BUILD AN AI-FIRST INVESTMENT ECOSYSTEM
Ho Chi Minh City, July 24, 2026 – On July 24, 2026, ThanhCong Securities Company (TCSC) held a special event marking three major milestones: the opening of its new headquarters, the launch of its new brand identity, and the signing of a strategic partnership agreement between TCSC and technology partner HiThink.

The event represents a significant milestone in TCSC’s strategic transformation after nearly 18 years of development: From a traditional securities company into an innovative financial technology (fintech) company positioned as an “AI-first Financial Companion” – a financial partner powered by artificial intelligence (AI).

A New Brand Identity: A Symbol of the “Positive Finance” Era
The launch of the new logo and brand identity is not merely a visual change, but a strong statement of TCSC's strategy to reach mainstream users. Built around the core value of “Positive Finance,” the new logo reflects TCSC’s firm belief that a better and more optimistic future must be built on a foundation of sustainable financial well-being, combined with the innovative power of technology.

The new strategy is particularly focused on mass market customers, younger generations aged 18 to 35, and young families in the process of developing long-term saving and investment habits. It also targets proactive individuals seeking greater financial freedom through simple, personalized, and transparent investment solutions. Through its new brand identity, TCSC conveys a modern financial philosophy: a positive financial future is not defined solely by growing wealth, but also by the ability to manage finances intelligently, proactively, and sustainably across every decision.

Featuring colors and visual elements that represent positive and sustainable growth, the new identity reflects TCSC’s commitment to creating engaging and practical experiences that support investors in building more prosperous lives. In the digital finance era, TCSC views AI as a core foundation that enables investors to understand the market more quickly, access simplified information, and make more effective investment decisions.

Strategic Partnership with HiThink: Building a Next-Generation AI Investment Ecosystem
A key highlight of the event was the strategic partnership signing ceremony between TCSC and HiThink, operating under the Royal Flush brand – a leading provider of AI-powered financial technology. The partnership brings together TCSC’s extensive securities industry expertise and HiThink’s advanced AI capabilities, with the shared goal of delivering a simpler, more personalized, and more transparent investment experience in the Vietnamese market.

The partnership will be implemented through two complementary pillars, forming a comprehensive investment ecosystem.

The first pillar is the Trading and Wealth Management Platform, TCSC Wealth. TCSC will enhance its entire customer experience through the new TCSC Wealth application, which is expected to launch in early 2027. Designed as a highly capable personal wealth-building assistant, the platform will allow users to begin their investment journey in just a few simple steps, with a strong focus on personalization. 

The second pillar is an advanced Financial Content and AI Ecosystem capable of communicating through natural language. It will help investors:
  • Quickly summarize market news.
  • Translate complex financial reports into clear and accessible language.
  • Screen stocks based on individual criteria.
  • Identify potential opportunities and risks within investment portfolios at an early stage.

Speaking at the event, Mr. Nguyen Xuan Cuong, Chief Executive Officer of TCSC, said: “For nearly two decades, trust has served as the guiding principle behind everything TCSC does. As we enter a new era, we are combining that trust with the power of AI to create breakthrough financial products. Our partnership with HiThink is not only a major technological advancement, but also a reflection of TCSC’s commitment to becoming a dedicated financial companion, helping people across Vietnam build a secure and sustainable financial future.”

TCSC’s headquarters is located at 140 Nguyen Van Thu Street, Tan Dinh Ward, Ho Chi Minh City.
Hashtag: #tcsc #trustedfinance #positivefinance
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About ThanhCong Securities Company (TCSC); Established in 2008, TCSC has 18 years of experience in Vietnam’s securities market and has consistently placed customer trust at the foundation of its growth.

Today, TCSC is undergoing a strong transformation into a financial technology company, pioneering the application of AI to provide comprehensive, simple, and effective investment solutions for a broad range of users.